What is a Pop-up Shop (Pop-up KReation)?
A pop-up shop is a temporary installation that lets you connect & engage your customers. A pop-up shop can be anything you dream up! A successful pop-up creates an opportunity to get in front of new customers while strengthening brand loyalty with existing customers.
When to Use a Pop-up Shop
Benefits of Pop-up Shops
Pop-Up Shops as a Retail Marketing Strategy Works. Here are Some Important Statistics:
- 80% of surveyed global retail brands claim their pop-ups were successful, 58% saying they will likely use pop-ups again
- 55% of surveyed consumers shop at pop-up shops to find unique products and because pop-ups offer exclusive experiences
- Consumers choose pop-up stores for seasonal products (61%), localized options (36%), price (34%), convenience (33%), and fun and engaging experiences (30%)
- 46% of brands use pop-ups to launch and highlight new products
- 81% of Gen Z consumers prefer to discover new products in retail stores
- 66% of surveyed brands say pop-ups are an ideal way to create brand buzz
(Statistics sources: Storefront, Pop-up Shops are Paying Off for Retailers, 53 Data-Backed Retail Statistics for 2022 and Beyond, Omnichannel Statistics for Retailers: New for 2022, Statista Shopping Behavior)
Types of Pop-up KReations
The main types of pop-ups K&R supports from concept to fruition:
Considering a pop-up shop? Contact us about a Pop-up KReation! We are here to help.
K&R is proud to be a one-stop shop for your retail design and installation needs. Let us help you bring your pop-up dreams to life.
Stand out from your competition and invest in an unforgettable customer experience.
Learn more at krsolutionsgroup.com
